Atelier & Co. Art Studio Website
Project Case Study
Atelier & Co. Art Studio Website
A Toronto-based kids art studio marketing website designed for trust-building, fast program discovery, and a streamlined inquiry flow. Launched in under a month as a solo build and continuously improved based on ongoing requests.
View Live Project →Overview
The Atelier & Co. website is a trust-first marketing site for a Toronto kids art studio. The experience is built to help parents quickly answer the questions that matter: what the studio is about, which program fits their child, what the learning journey looks like, and how to get in touch without friction.
This project was delivered as a solo build in under one month, and it continues to evolve through ongoing content and UX improvements based on operational requests.
Objectives
Establish credibility quickly through clear messaging and structured content
Enable fast program discovery by age group and class type
Make the class experience more predictable via a monthly plan and weekly themes
Reduce uncertainty with “decision-ready” information (schedule, pricing, policies)
Provide a low-friction inquiry flow across multiple channels (phone/email/social)
Audience Context and UX Constraints
Parents browsing local education services typically move through a consistent decision path:
Is this place credible and safe for my child?
Is there a program that fits my child’s age and needs?
What will they actually do in class week to week?
When is it, how much is it, and what are the policies?
How do I ask questions or enroll?
The site’s navigation and page hierarchy intentionally mirror that sequence so visitors can make progress without getting lost.
Information Architecture
The site is organized around “explore → confirm → inquire”:
Programs: first-level split between Regular Classes and Camps
Regular Classes: age-based groups with schedule and pricing details in one place
Camps: seasonal offerings surfaced for quick selection (e.g., summer/holiday)
Who is Mi: instructor/founder story to strengthen trust
Monthly Class Plan: weekly themes to show structure and learning progression
Testimonials: proof and reassurance after exploration
Contact: direct inquiry channels consolidated into a single destination
Key Product Decisions
1) Programs as a Fast Decision Gateway
The Programs page is designed to reduce cognitive load by providing an immediate split between Regular Classes and Camps, then guiding visitors by age group. This supports quick self-selection and reduces “scroll fatigue.”
2) Regular Classes as a “Decision-Ready” Page
Rather than spreading key details across multiple pages, Regular Classes consolidates the information parents need to make a decision: age fit, schedule, pricing, and essential policies. This reduces back-and-forth messaging and improves inquiry quality.
3) Monthly Class Plan to Make the Experience Tangible
A common hesitation is: “What will my child actually do?” The Monthly Class Plan introduces weekly themes and the learning flow, helping parents visualize outcomes and making the program feel structured and reliable.
4) Contact Built for Speed (Not Form-Heavy)
For a local studio, fast contact matters more than complex forms. The Contact page prioritizes phone/email/location/social links for immediate action. Email inquiry handling is supported via Nodemailer to streamline operations.
Technical Implementation
Stack
| Area | Implementation | Notes |
|---|---|---|
| Framework | Next.js 16 (Turbopack) + React 19 | Modern routing and fast dev/build cycles |
| Language | TypeScript | Consistent typing and maintainability |
| Styling | Tailwind CSS 3 | Rapid iteration with cohesive design tokens |
| Nodemailer | Server-side inquiry delivery | |
| SVG | @svgr/webpack | Reusable SVG assets as React components |
| Optimization | @next/bundle-analyzer | Bundle inspection for performance hygiene |
Implementation Highlights
Componentized sections for frequent content updates (program blocks, CTA patterns)
Responsive typography and spacing tuned for readability on mobile
Clear separation of content blocks to keep future edits predictable
Bundle analysis workflow included to monitor growth and keep UI lean
Ongoing Iteration
Post-launch, improvements are driven by real operational needs:
content updates and copy refinements
navigation and mobile readability tweaks
inquiry flow simplification
performance and bundle hygiene checks
The result is a living website that stays aligned with how the studio operates day-to-day.
Live: https://atelierandco.servith.com/
Role: Solo delivery (IA → UI → ongoing iteration)