Project Case Study
Momo Bakery Website
A French-inspired artisan bakery website centered on daily freshness, slow fermentation, and a simple conversion flow: menu -> visit -> order online.
View Live Project →Overview
Momo Bakery is a French-inspired artisan bakery focused on daily freshness. The website opens with a direct promise - "Fresh Croissants. Coffee. Handmade Daily." - and guides visitors into the most common actions: view the menu, visit the shop, or order delivery.
The experience emphasizes slow fermentation, premium ingredients, and a neighborhood-first tone, with a clean structure that keeps the menu and visit details always within reach.
Objectives
Communicate handcrafted freshness and Parisian inspiration in the hero
Prioritize fast access to the daily menu and best-loved items
Surface location, hours, and contact details consistently across pages
Provide clear paths for catering and delivery orders
Keep the site lightweight and easy to update
Information Architecture
Home: brand promise + story preview + featured items + reviews
Menu: categorized daily menu (Croissants, Pastries, Cakes, Coffee)
Our Story: origin, founder story, and baking philosophy
Contact Us: address, hours, phone, email, and inquiry form
Catering: collections, pricing, and inquiry workflow
Order Online: delivery platforms (SkipTheDishes, Uber Eats, DoorDash)
Key UX Decisions
1) Hero that matches daily intent
The opening headline and CTAs focus on what morning visitors want most: fresh pastries, coffee, and a fast path to the menu or visit details.
2) Menu-first discovery
The menu page is structured by clear categories with short item descriptions and prices, reducing friction for quick decisions.
3) Story as trust reinforcement
The Our Story page explains slow fermentation, founder background, and local sourcing to justify premium positioning without overwhelming the user.
4) Catering as a distinct conversion path
Catering gets a dedicated page with collections (Breakfast Boxes, Pastry Platters, Coffee Carafes), pricing cues, and a direct inquiry flow.
5) Order online with familiar platforms
Delivery options are surfaced as recognizable apps so users can order without creating new accounts or learning new flows.
Content Highlights (From the Live Site)
Hero: "Fresh Croissants. Coffee. Handmade Daily."
Signature items: Butter Croissant, Pain au Chocolat, Country Sourdough
Story: Founded by Chef Julien, trained in Paris's 11th arrondissement
Philosophy: slow fermentation (24+ hours), simple ingredients, neighborhood-first
Location: 25 Viking Lane, Toronto, ON M9B 0A1
Hours: Mon-Fri 7:00 AM-6:00 PM, Sat 8:00 AM-5:00 PM, Sun 8:00 AM-2:00 PM
Delivery: SkipTheDishes, Uber Eats, DoorDash
What This Means for the Business
Food photos that load quickly: Large menu photos are optimized before they go live, so pastries look good without slowing the page down.
A light, fast site: The site is kept lightweight, so morning visitors get to the menu and visit details quickly.
Easy menu updates: Menu items are organized by category, so adding or changing an item is a small, contained edit.
Clear next steps on every page: Buttons for viewing the menu, visiting, and ordering sit where customers are ready to act.
What This Project Demonstrates
A menu-first conversion flow for local retail
Brand storytelling that supports premium positioning
A clean, maintainable Next.js build for a content-heavy bakery site
Live: https://momobakery.servith.com/
Role: Solo delivery (IA -> UI -> deployment)
